Validation and business model

Before investing in product, we confirm that the problem exists and that someone will pay to have it solved. Customer interviews, value proposition, minimum viable product, and a business model with explicit assumptions. It ends in a clear decision: move forward, adjust, or discard.

Every validation and business model engagement starts with the decision, not the data. We agree on the governing question, break it into its parts, review your starting point and test the most likely answer first. The result is a recommendation with the evidence behind it and a plan your team owns.

What's included

• A fixed fee for each phase, agreed before any work starts.
• Senior consultants who do the work themselves, from the first question to the decision.
• A concise decision document, the analysis behind it and a plan with owners and dates.

Where we work

Validation and business model is offered across Ecuador, América Latina.