Startup consulting · Quito
Strategy for startups, from the first idea to sustained growth.
We support your startup throughout its entire lifecycle: from validated idea to first customer, from first customer to investment, and from investment to growth.
Every stage of a startup brings a decision that can define its future: what problem to solve, who to sell to first, how much to charge, when to raise capital, and how to grow without losing control. And almost always, those decisions must be made with little time, little information, and a runway that keeps shrinking.
The answer first · Evidence before opinion · Few decisions, well made · Measurable results
Stage 1 · Idea
Validation and business model
Before investing in product, we confirm that the problem exists and that someone will pay to have it solved. Customer interviews, value proposition, minimum viable product, and a business model with explicit assumptions. It ends in a clear decision: move forward, adjust, or discard.
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Stage 2 · Build
Strategy and finance
The plan that turns a good idea into a company: priorities for the next twelve months, a financial model with unit economics that add up, the runway you need, and the indicators you will use to run the startup.
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Stage 3 · Funding
Fundraising and investor readiness
What an investor expects to see: a market size that holds up to due diligence, metrics that support the story, a pitch that goes straight to the answer, an organized data room, and a round strategy suited to your stage.
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Stage 4 · Launch
Go-to-market
How to reach the market and win your first customers: the ideal customer, positioning, pricing, channels, and the sales process. We test the most promising approach first, measure, and adjust before scaling spend.
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Stage 5 · Growth
Growth and scaling
Growing without losing control: a North Star Metric, a funnel measured end to end, retention, methodical growth experiments, and the processes and team the next stage requires, including expansion into new markets.
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Why we exist
Business Solutions works with founders in Quito and across Latin America. We start from a simple conviction: the methods of the top strategy firms work, but they almost never reach a startup in a form it can afford and apply. That is why we deliver them at a founder's pace - a clear question, a well-structured problem, hypotheses tested with real customers, and a concrete recommendation. Small, senior teams, fixed scopes, and work that ends in a decision.
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Common questions
What stage does my startup need to be at to work with you?
Any stage. We work with founders who have only an idea, with teams that already have a product and their first customers, and with startups preparing a round or needing to bring order to their growth. On the first call we identify where you are and what the most important decision is right now.
How are you different from a traditional consulting firm?
We use the same rigorous methods as the top strategy firms: a central question, a structured problem, hypotheses tested against evidence, and a recommendation that leads with the answer. The difference lies in focus and size: we work exclusively with startups, with fixed scopes designed for your budget, and the senior consultant you meet on the first call is the one who does the work.
How does a project start?
With a brief, fixed-scope diagnostic. Together we agree on the decision that matters most, break it into its parts, review your data, and test the first hypotheses. You receive a concise document with a recommendation and next steps, and then you decide whether to continue.